Fashion is about identity
This committee sees fashion and jewellery as living expressions of identity stories we wear, not trends we follow. It supports Omani designers and artisans working at the intersection of heritage and contemporary life, championing work that honours craftsmanship while speaking in a modern design language. The aim is to shape a confident, distinctive fashion and jewellery identity that reflects Oman’s evolving creative voice.
We start with story and identity, shaping fashion and jewellery that feel culturally grounded and designed to endure.
We reinterpret heritage through contemporary design, blending traditional craftsmanship with modern thinking to create work that feels fresh, relevant, and unmistakably local.
We work closely to align creative vision with real-world needs, ensuring outcomes that are thoughtful, relevant, and rooted in Omani context and values
We support fashion and jewellery initiatives from early ideas to real-world outcomes, helping ensure that creative visions are carried through with care and integrity. Through close collaboration with designers, artisans, and project teams, we contribute to projects that are culturally rooted, creatively strong, and built to endure.
